Frank Monte has seen first-hand as the owner of Frank Monte Centurion, a successful Florida-based marketing company, that building trusting relationships with clients is an indicator of a prosperous business. Having worked with a variety of clients in high-stress situations, such as the 2008 housing crisis and the Deep Horizon oil spill, he’s had the opportunity to develop the art of understanding what the client needs to hear and how to communicate in a way that is going to promote trust and respect.
Building deep client relationships means seeing them as the complex human beings that they are rather than a simple number. Understanding a client’s story and motivation will help you understand how to meet their needs. Focusing on open communication in a light-hearted manner helps clients feel less pressured and more comfortable opening up to explore options. Body language is key, and it’s crucial to ensure that you maintain excellent eye contact, smile a lot, and keep open body postures to keep the environment pleasant.
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